Jack Dawkins

Meet Jack Dawkins, a 20-year-old design student who ‘considers himself’ to be a bit of a DJ. ‘As much as that sounds like a reference to Kevin and Perry,’ he says, ‘I haven’t quite gone that far just yet.’ He plays here and there, particularly in Dartford and around the Welsh coastlines. ‘You can’t tell how ‘into’ music I am with this article,’ says Jack. ‘But it’s a very important part of my life.’ But more importantly… ‘Why do ducks eat bread? he asks. ‘There must be a reason, right?’

Tell us a bit about yourself…

My education wasn’t great, though I’ve always been a good boy at school. I was actually a prefect or perfect student, however that’s spelt… Probably until I reached the ripe old age of 16, then it went a bit awol and I ended up climbing over fences to head for the local pub or skatepark instead of doing my GCSEs (although I did receive eight GCSEs in the end). A foundation diploma in graphic design from Ravensbourne lead me onto the Design for Moving Image Degree at Ravensbourne too. Currently a second year, working where ever I can get. I survive by working as security in “the worlds greatest venue”, so they say. Perhaps not the most conventional route into graphic design but by working a job you hate, you can only end up with more enthusiasm and ambition to get to where you want to be.

As I write this I’m sitting in a studio in covent garden listening to what might be discribed as an acid-trip bursting out of one of the artist’s speakers. It’s a wonderful world we work in.

What are your inspirations?

The most important inspiration in my life at this very moment, is the work of Eckhart Tolle. His latest manifesto, A New Earth is slowly changing the way I approach my work. Having said this, music plays a big part in my life to the extent that I would rather listen to or attend a musical event by myself than socialise with people depending on the scale of the event and artist. I believe that it is important to educate yourself musical to understand cultures, and the world outside of Justin Beiber and Diana Ross. Perhaps it is fair to say that the underground sound of London is where I draw my inspiration from. Gritty, “urban”, sub bass culture, along with the original dance music. Jazz. When you read these blogs about peoples dream and their icons in the industry I always wonder how much work these people produce and if it is just plagiarised work from their icons. I try not to watch too much work because it just ends up being regurgitated into the same repeated cycles of work. Just like garage music which is slowly creeping back into the music scene after almost a decade of silence.

What is your favourite piece of work you have produced?

I recently produced a 12-second animation using various ‘sourced’ images about the smothering greed that is consumerism. It’s all about how corporations feel the need to make us consume from birth, products that are set out to make us unhealthy. The structure of the project is to animate accordion to sound, so this is 12 seconds of a seven minute piece which attaches to various other peoples work.

Along with that, there is on going advertising for a garage night in wales under the name #shuffle. It was hard to say no to the work, as the client is my best friend. Not to mention he has a healthy supply of honey from the factory he works in (had to get that in there!)

Who is your favourite ‘creative’ in your chosen field?

I’m not too keen on boosting individuals ego’s with my top five or six agencies to work for and my favourite designers.

I would like to say that the most inspiring thing is to receive feedback from agencies and individuals as, in this day and age it’s hard to find a positive opinion that is honest. Having said that perhaps my favourite creatives are those exact people. The people that have given me the time of day, offered me their time and knowledge.

Visit Jack’s website and Tweet him with your answers about ducks’ eating habits: @Tradesmen001.


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