‘My favourite question is ‘why?’,’ says James. ‘I always want to learn and understand more about everything.’ He can never switch off, and is ‘always looking at design blogs or the work of other creatives.’ Anything else? ‘I drink a crazy amount of coffee…’
Tell us a bit about yourself…
I’m in my second year of a Graphic Design degree at London College of Communication, specialising in advertising. My works tends to be quite conceptual, the work I want to make is something that does more than just look nice.
What are your inspirations?
It’s probably a cliche, but I get inspired by everything around me. I like changing where I am when I’m working to force myself to work and think differently – I especially like thinking on long train journeys going through cities and the country. I find it really challenging to work in silence on my own, so I try to have people around me when I work, even if it is just in Starbucks.
What is your favourite piece of work you have produced?
My favourite piece is called ‘This is the way the world ends’ – its a social statement about how, as a society, we are captivated by often trivial, inconsequential things; and because of this we forget to focus on real issues. The viewer is drawn to the collage of celebrity gossip and they miss the text written on the ceiling above saying ‘Every 30 seconds a child with malaria dies’. I think this piece encapsulates how I like to work – I try to create the pieces of a message and leave it to the viewer to put them together and understand the essence I am trying to advertise.
Who is your favourite ‘creative’ in your chosen field?
As a designer it’s probably not surprising I’d list someone like Stefan Sagmeister as one of my favourite designers – I love the personal approach he brings to his work. Another favourite is artist Anthony Gormley, his sculptures, particularly Event Horizon, are bold, public pieces of art that you can’t miss, but they also achieve a form of subtlety in their message, they leave you with something to think about, something which I find really inspiring.
All work © James Dawe. To view the images in clearer detail, click on them.