1. Someone once said to me ‘write about what you know’. This doesn’t mean you have to know every fact about the artist whose exhibition that you’re reviewing, just have some knowledge or interest in ‘art’ before you start, perhaps. It always comes across in your writing!
2. Get snapping. Take your polaroid/ hipstamatic/ whatever you have to hand, and make sure wherever possible you can get your own shots, and make them good. Sometimes, when reviewing a gig or exhibiton you can contact the PR and they will send you press photos, which can be great but may not suit your style, so go with what looks best.
3. Be original. Choose a good, catchy name and style for the blog.
4. Meet people. When you’re writing a review for the blog, try and talk to people at the exhibition/ the show so that you can add some character to your writing. Be a little careful when using quotes from others, don’t make any grand claims without consulting them first.
5. Don’t be afraid to post the same link on Twitter, LinkedIn or Facebook more than once! And be sure to ‘@’ specific people who may like to read the blog, or even post it to their website.
6. Update regularly. Whether that’s once a day or once a week, try to be consistent so that followers get an update when they expect. If anything, update as often as you can, but so there is enough time for posts to be ‘new’ and to be read.
7. Send links to the relavent people. If you are writing a review, make sure you send it to the gallery, PR or artist – if it’s a review that you think they’d like to read!
8. Aim to engage and inspire others. Make sure posts have pictures, links and that they are long enough. Also – categorise. Using categories such as Travel, Art, Music can help to channel your writing and appeal to your audience. If you are too random, i.e mainly writing about Music, and then adding a one- off article on Gardening, it may confuse the reader.
9. Don’t get disheartened. Don’t worry if you don’t have many followers at first, it’s great practise for your writing, and could eventually build up. At the end of the day this is about you using your writing skills and there’s a lot of competition out there, so don’t be hard on yourself, just keep going and see where it takes you…!
10. Have fun. Enjoy your blogging! Write as you want to write and expect some criticism from time-to-time – your style may not appeal to everyone. They say if you want to be a writer, then you just need to start writing – so don’t sit around thinking about it any longer – just get on with it!
Sophie Hill worked as Music Editor for Amelia’s Magazine and launched the now-thriving blog with Amelia back in 2007. Since then she has worked a million jobs, and started her own blog. Tweet her: @hildahildahill.