The designer – who graduated from LCF with a top degree – made her London Fashion Week debut in 2009 and has been a must-see fixture ever since. Indeed, when we were lucky enough to see her Poseisus collection at this September’s LFW, we spotted Ada by the door, thanking awe-struck spectators as they filed out after the show.
Ada also came up with a rather clever idea: she enlisted the help of budding writers to present the story behind pieces from her collection The Cryoflux (see our very own submission below).
With her pieces best known for their strong, unique prints, ethical production and confident attitude, Ada’s distinctive sense of fashion has made her a firm favourite within the industry. She also illustrates, and makes jewellery – but how did she make it to where she is today, and what’s her advice for budding designers?
Did you always want to work as a fashion designer? When was the moment you realised it was what you wanted to do?
I was six-years-old… I picked up a copy of Vogue in the supermarket. When my mum refused to buy it for me, I had a temper tantrum of epic proportions, so she gave in and did buy it. Not very good behaviour but the beginning of lifelong passion.
What did you do education-wise to help you work in fashion?
I did a number of work placements and I studied BA womenswear at the London College of Fashion. However, I don’t think it is important to say that it is not doing a placement with a particular company or studying a specific course that is going to ensure any level of success which is something I think a lot of people do not realise. You have to be determined, willing to work hard, humility and perseverance are underestimated.
What was your first fashion week like?
My first catwalk show was with Vauxhall Fashion Scout’s Ones to Watch show at the Freemasons Hall. It was a fantastic experience and a great platform on which to launch the brand.
I don’t really like the idea that there has only been one highlight – there have been so many and I can’t really evaluate it in that way! Recent highlights are presenting SS12 Poseisus on the digital schedule at Somerset House and exhibiting for the fifth time in Estethica; dressing Lily Cole and Jameela Jamil; gaining new stockists around the globe and highlights to look forward to are showing SS12 in Zagreb Croatia in November and launching my first pre-collection for AW12.
What advice would you give to budding designers?
Work hard, work out your strength and what you really love and are good at doing – because if you want to do this for life – there is no point trying to do something you don’t believe in. Fashion is a powerful form of communication – use it to say something powerful and engaging. Something you believe in.