Words Words Words @ Selfridges

Words Words Words is the brand new concept currently sweeping Selfridges – a celebration of the written word and all that it stands for (even the Ultralounge has been converted: it is now London’s chicest library, boasting thousands of gorgeous books).

For the next month and a half, a variety of classes, lectures and activities will be taking place throughout the store, every single day. You can learn Latin, discuss Dickens with the Penguin Book Club or find out the secret of the perfect love letter courtesy of a lecture from The Idler Academy. And for the book-shy amongst you who would rather avoid such scholarly pursuits: come on, it’s Selfridges. You know it’s going to be cool.

Yesterday lunchtime, Emma Block and I paid a visit to the Words Words Words concept store, handily situated on the Ground Floor. You can’t miss it – it’s the place which everyone is flocking towards.

Boasting a wall of Tatty Devine jewellery at one end of the store, an amazing hamster-ball structure at the other (overlooking Oxford Street) and mouth-watering confectionery and stationary in between, the concept store is pretty much paradise.

The hamster-ball structure is quiet possibly one of the most original concepts I have ever seen (let alone inside a shop).

30,000 plastic balls – each containing a fortune cookie style message – were rolling around the dizzying heights of various wooden tracks. On pulling a lever, a ball would be selected at random and delivered to you. My fortune cookie read ‘likeable days to come’, and we were both suitably mystified when Emma’s cryptically read ‘gaugable’.

The stationary on offer was beautiful – Vera Wang headed notepaper, anyone? There was also a range of worthy (or perhaps ‘wordy’ would be more fitting…) coffee table books, and, to complete the set, miniature library and post office sets were also on offer. There were also cards, posters and gorgeous pens.

The Tatty Devine display was fabulous, and members of the Tatty team were on-hand (wearing v cool Tatty-sloganned lab coats) to help customers decide on which of their gorgeous earrings, necklaces or rings to choose. There were even necklaces with Reem and WellJel slogans on them – shuuut uppp.

Words Words Words is at Selfridges (Oxford Street, London) until 1 March.

To view the full range of events on offer, and for more information, click here.

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