Theo Richards

Meet Theo Richards.

Theo is a Digital Media Design Student from Nottingham, and will graduate in July. ‘I was rubbish at school until I found out what I was good at,’ he says, ‘and ever since then, I haven’t looked back.’

‘I even received a letter of commendation in my first university year,’ he continues. ‘Goes to show that you don’t always need 11 A*s at GCSE to be successful – I now have my own company at the age of 21!’

Find out more below.

Tell us a bit about yourself…

I work predominantly in Branding and Advertising, having specialised in Graphic Design for my second and third year. I opened my own company earlier this year providing design solutions to small and medium-sized businesses.

I have been predicted a First Class Degree grade for university, which will complete a successful five years in academic education, where I have achieved full-marks on all courses attained.

I produced the radio logo for New College Nottingham one of the largest colleges in the United Kingdom.

I’m currently learning how to play the ukulele – it’s easier than the guitar!

What inspires your work?

Working within branding and advertising allows you to research into that particular field. I am very keen to see what ‘the competition’ are doing and have found some inspiring designers such as Stuart Coaten and Patrick Dolan who are both successful designers in Nottingham-based companies. In addition to local designers, the larger companies who have top-level artists such as Wally Olins and Jérrard Wayne are always inspiring. However with the creative industry experience does not always represent quality, and there is a selection of student designers who I take a great deal of inspiration from, most notably Charlotte Estelle; she’s a second year Graphic Design student at Nottingham Trent. I really recommend you take a look at her stuff, she has a good design blog too!

What is your favourite piece of work you have produced?

I created an entire branding project from start to finish, based on a healthy food delivery business. I had to come up with the entire brand concept from name generation, visual identity and company stationary. The project was the largest undertaken and was given to me by and industry advisor as part of my third year at university, the project was graded at 93.6% – which was the highest graded piece of work ever given out on the course history – very proud moment!

Who is your favourite ‘creative’ in your chosen field?

If I was to pick one designer that really stood out for me it would be someone like Jérrard Wayne, his work and professionalism is inspirational. I love the way he presents the work and his website is pretty special too.

Visit Theo’s website, see more of his work here and follow him on Twitter: @theorichards.

All images © Theo Richards. To view the images in clearer detail, click on them.

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