Ah, the ‘About Me’. Whether it’s on your website, your Twitter page or your dating profile, what you write in this box has the power to shape opinions in a flash; for people who don’t know you and have somehow stumbled across your online presence, a well-written bio can be the difference between a follow or an, er, not-follow.
But how do you write the perfecto ‘About Me’, that sells yourself to a stranger? We’ve got five tips right here…
#1KNOW YOUR LIMITS
If you’re bio-writing on Twitter, you have a maximum of 160 characters to play with. If you’re writing it for your blog or website, you’ll have more space to work around – but don’t let the lack of limitations go to your head. Unless you have a very compelling story, people will not be inclined to sift through endless paragraphs of autobiography. For real.
#2 KEEP IT NATURAL
Avoid presenting yourself as something you’re not, and avoid over-thinking what you feel you should be saying. Stick to your natural writing tone – after all, an impeccably written bio that your friend wrote for you simply won’t match up if your usual writing style is a bit lyk dis. Lol. Which leads me to…
#3 DON’T FORGET: THIS IS HOW PEOPLE WILL FIND YOU
A potential employer, or date, or long-lost cousin (you get my drift…) who Googles your name will inevitably stumble across your site. Manage all of your online presence – from your official website biography to your tweets about Britain’s Got Talent – savvy and smart.
#4 SHOW SOME SPARK
You’re brilliant – it’s true! Make sure this reflects in what you write. Don’t undersell yourself; equally, don’t over-sell (it can be a thin line). Match your achievements with flickers of character. A hint of personality is far more interesting than a dull role-call of achievements.
#5 BE THE READER
Take a step back (as cliched and patronising as it sounds) and re-read your About Me from the P.O.V. of a potential visitor. Is it interesting? If you were reading this on someone else’s blog, would it captivate you – or compel you to log off? If it’s the latter, head back to the drawing board.